by Kyla Estoya
Photos by Liana San Diego
Born from a late-night brainstorm between singer-songwriters Aira Calina (Cali Essé), Keith Human, Jill Nuñez, Liana San Diego, Franco Miguel Dosdos (ST3R10), and Elvin Rey Dalumpines (Ala Una Elvin)– The Folking Friends Productions (TFFP) is crafting a space for debuting artists to find their voices and audiences.
This isn’t just a stage, it’s a canvas.
Every curation is meticulously painted with two guiding questions: where does each artist fit into the harmony, and are they ready to embrace the spotlight? TFFP’s diverse tapestry of members, each a maestro of their own genre, ensures a balanced soundscape for every event.
The Folking Friends Productions isn’t just about putting on shows, they’re orchestrating a movement. They’re amplifying the unheard and tuning Cebu’s streets into a symphony of diverse talents. Keep your ears peeled, Cebu – TFFP is about to conduct a musical revolution, and you’re invited to sing along!
It’s commendable that organizations are actively promoting inclusivity within the industry. However, it’s important to ensure that these efforts don’t accidentally create exclusive gatekeeping dynamics. Some artists, particularly those who are new, might feel discouraged to approach organizers due to perceived expectations of marketability or extensive experience. To truly foster a welcoming and inclusive environment, we could consider initiatives like open-mic nights or workshops specifically designed for emerging artists.
This is where The Folking Friends Productions comes into play.
Whispers hint at open mic nights with a surprising twist, genre-bending showcases, and no-label celebrations. TFFP shared some of these with me, and even made awesome names for these gatherings.
“We’ll have a night called ‘Freaky Friday’ where five or more artists/bands would have to sing each other’s songs. And we even plan to do benefit concerts and call it ‘Folking Friends With Benefits‘”.
Sounds like these events are something to look forward to, and frankly, exciting to participate in! These aren’t just gigs, they’re brushstrokes building a vibrant mural: a music scene where every aspiring musician feels welcome, embraced, and heard.
Beyond Sh*tty Pop: Folking Friends Celebrate the Unpolished Gems
Last week, the group opened its gates to their first-ever event, Sh*tty Pop, a comedic take coined by founder Keith Human to describe his own genre-bending sound. This playful cynicism, surprisingly common among musicians, is the very essence of what TFFP embraces.
“It’s a defiant acceptance,” explains Elvin Rey Dalumpines (Ala Una Elvin), another member of the collective. He adds:
“We’re all starting somewhere, and maybe our music isn’t perfect yet. But that’s okay. It’s raw, it’s honest, and it’s real.”
But don’t be fooled by the name. “It’s NOT What It Sounds Like,” the series tagline declares. This isn’t a celebration of subpar music; it’s a celebration of potential, of the spark that ignites a musical journey. “Novel and novice are two different things,” says Aira Calina (Cali Essé). “These artists are new, yes, but their talent is undeniable.”
TFFP is more than just a platform for debuting artists; it’s a safe space for creative exploration, a place where self-deprecating humor and raw talent collide in a beautiful, messy harmony. It’s a reminder that the journey is just as important as the destination and that the most beautiful music often comes from the most unexpected places.
So, Cebu, lend your ears to this newly discovered symphony. You might just find your next favorite artist before they even know it themselves.
[wink]
Kyla Estoya is a super typhoon survivor and an advocate for throwing kindness around like confetti. She currently lives in Pasig City, Philippines. She is the founder of The Love Club and The Local Creatives. Follow her on Instagram @qillerkueen.
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